Big Data Analytics-what is it?
Niklas Eriksson Magnus Westerlund Carl-Johan Rosenbr?ije
Big Data Analytics is a fairly new concept and phenomena that has emerged due to the digital revo-lution, i.e. the Internet, where users continuously generate enormous volumes of data. This in-crease in data, cloud platforms and novel analytics software has enabled organizations to start us-ing the data in their business operations.